Assess the success of your advertising activities using 1800 services

Many people and organizations are actually unaware of the marketing benefits available in using 1300 numbers and 1800 numbers. The explanation for this is that many people believe that these kind of services perform like normal telephone lines.

They consider that toll free numbers will only be a further expense to their business.

Despite the fact that you will receive charges for using 1300 numbers and 1800 numbers, they have many useful features that people are just not aware of.

One of the most effective features of these kinds of services is the capability to use them to measure your advertising campaigns.

So just how can you use 1300 numbers and 1800 numbers to monitor your marketing? The solution is reporting.

As data can be captured by the numbers, your carrier can easily then utilize that data and put them on reports. Good examples of the kind of data that can be captured include:

· the number of minutes on calls
· average duration of each call
· which region the phone call came from
· the number of missed calls
· the price of calls
· the time of day that telephone calls are coming in

This data is then converted into reports and graphs that help you determine whether or not your marketing campaigns are working successfully. If you notice that a certain campaign is not working, you can stop it immediately to avoid wasting your money.

Alternatively if a specific advertisement is generating many sales for you, you can continue to promote in that medium. But how would you know this if you don’t use reporting?

You spend hundreds and thousands of dollars on marketing so doesn’t it make good sense to track the success of your marketing?

On top of its reporting capabilities 1300 numbers and 1800 services also have extremely versatile call handling abilities.

This means that your incoming calls can be answered at multiple answer points and locations, meaning that you do not have to neglect any of those important sales calls.

As you can see there are many different advantages that 1300 numbers and 1800 numbers have over standard telephone lines.