Many people and organizations are actually unaware of the marketing benefits available in using 1300 numbers and 1800 numbers. The explanation for this is that many people believe that these kind of services perform like normal telephone lines.
They consider that toll free numbers will only be a further expense to their business.
Despite the fact that you will receive charges for using 1300 numbers and 1800 numbers, they have many useful features that people are just not aware of.
One of the most effective features of these kinds of services is the capability to use them to measure your advertising campaigns.
So just how can you use 1300 numbers and 1800 numbers to monitor your marketing? The solution is reporting.
As data can be captured by the numbers, your carrier can easily then utilize that data and put them on reports. Good examples of the kind of data that can be captured include:
· the number of minutes on calls
· average duration of each call
· which region the phone call came from
· the number of missed calls
· the price of calls
· the time of day that telephone calls are coming in
This data is then converted into reports and graphs that help you determine whether or not your marketing campaigns are working successfully. If you notice that a certain campaign is not working, you can stop it immediately to avoid wasting your money.
Alternatively if a specific advertisement is generating many sales for you, you can continue to promote in that medium. But how would you know this if you don’t use reporting?
You spend hundreds and thousands of dollars on marketing so doesn’t it make good sense to track the success of your marketing?
On top of its reporting capabilities 1300 numbers and 1800 services also have extremely versatile call handling abilities.
This means that your incoming calls can be answered at multiple answer points and locations, meaning that you do not have to neglect any of those important sales calls.
As you can see there are many different advantages that 1300 numbers and 1800 numbers have over standard telephone lines.
How to make the most of your tollfree lines
1. Enhance your call management system
How much of your staff's time is spent during the course of a day in transferring calls to other business units or offices?
Have you thought about the costs that gets incurred every time you transfer a call?
To save money and time there are numerous call redirecting options obtainable.
Let your clients control the call by allowing them to select which location they want to go to by entering a choice via their keypads.
You can pre-define your calls based on time of day, geographic location of the caller or based on where your staff are positioned.
Benefits: Decreased call costs, enhanced customer satisfaction and effective lead capture.
2. Reduce unproductive calls
If you are servicing calls that are not delivering for your business, it's possible that your resources are being wasted.
Does your business only service a specific state or area? If so you can free up your resources and save money by preventing calls from all other areas.
Are you getting repeat or problem callers?. Get to the root cause of the problem by identifying these callers and analyzing further. Use call management reports to discover:
· Repeat calls from a salespeople not understanding your demands for products and services. Provide them additional coaching so that they stop calling you unnecessarily.
· Consumers with a continuous issue. If the problem is unresolved a customer may call a number of times trying to achieve a resolution. Discovering and resolving the problem eradicates the need for the client to call in so often and will enhance client satisfaction.
· Your 1800 numbers or 1300 numbers are quite possibly being misused by your staff, family, and friends. Not only does this impact the efficiency levels of your employees, but also raises your call costs with no business return.
3. Get your calls answered to avoid revenue leakage
Missed calls have a substantial consequence on your bottom line. Missed calls mean missed business. How much business are you missing at the moment?. Not only does this equate to lost revenue but it also means that the marketing dollars your business has invested are being wasted.
By using 1300 numbers call management reporting, to uncover where and when you are missing calls, you can assess where the problem is occurring and choose a call completion solution to ensure your leads and enquiries are being answered.
4. Use a safety net
Shield your business by applying an emergency plan. As 1300 numbers/1800 numbers have smart intelligent routing characteristics you can implement an emergency diversion plan to guard your business.
An emergency diversion plan enables you to divert calls to an alternate location or message service when your traditional call handling system is out of service or unavailable.
These are just a few of methods to do away with redundancies and save costs on your inbound call handling.
How much of your staff's time is spent during the course of a day in transferring calls to other business units or offices?
Have you thought about the costs that gets incurred every time you transfer a call?
To save money and time there are numerous call redirecting options obtainable.
Let your clients control the call by allowing them to select which location they want to go to by entering a choice via their keypads.
You can pre-define your calls based on time of day, geographic location of the caller or based on where your staff are positioned.
Benefits: Decreased call costs, enhanced customer satisfaction and effective lead capture.
2. Reduce unproductive calls
If you are servicing calls that are not delivering for your business, it's possible that your resources are being wasted.
Does your business only service a specific state or area? If so you can free up your resources and save money by preventing calls from all other areas.
Are you getting repeat or problem callers?. Get to the root cause of the problem by identifying these callers and analyzing further. Use call management reports to discover:
· Repeat calls from a salespeople not understanding your demands for products and services. Provide them additional coaching so that they stop calling you unnecessarily.
· Consumers with a continuous issue. If the problem is unresolved a customer may call a number of times trying to achieve a resolution. Discovering and resolving the problem eradicates the need for the client to call in so often and will enhance client satisfaction.
· Your 1800 numbers or 1300 numbers are quite possibly being misused by your staff, family, and friends. Not only does this impact the efficiency levels of your employees, but also raises your call costs with no business return.
3. Get your calls answered to avoid revenue leakage
Missed calls have a substantial consequence on your bottom line. Missed calls mean missed business. How much business are you missing at the moment?. Not only does this equate to lost revenue but it also means that the marketing dollars your business has invested are being wasted.
By using 1300 numbers call management reporting, to uncover where and when you are missing calls, you can assess where the problem is occurring and choose a call completion solution to ensure your leads and enquiries are being answered.
4. Use a safety net
Shield your business by applying an emergency plan. As 1300 numbers/1800 numbers have smart intelligent routing characteristics you can implement an emergency diversion plan to guard your business.
An emergency diversion plan enables you to divert calls to an alternate location or message service when your traditional call handling system is out of service or unavailable.
These are just a few of methods to do away with redundancies and save costs on your inbound call handling.
How to maximise your business performance?
To maximise your business performance you need to increase your lead activity and reduce your costs.
Here are some straightforward tips to increase the performance of your business:
Improve your channel performances - to do this you must first know how each of the channels are performing, then you can focus your efforts and investment on the ones that deliver the greatest returns.
Capture all your leads - Make all the leads that your that your brand and marketing activities generate are captured. Do you know how many calls you are missing? You might just be sitting on a goldmine. All calls to your business are potential sales, so you need to make sure they are answered.
Improve Campaign ROI - Maximise the return on your marketing investment by improving lead activity and reducing costs. By working out which of your marketing campaigns are more successful, you can make more informed choice about where to (and where not to) spend your marketing dollars. If you don't get any calls from your directory listing why would you continue with this investment? If you don't know what the response rate is from your magazine advertisement, how do you make the decision that this should continue?
Here are some straightforward tips to increase the performance of your business:
Improve your channel performances - to do this you must first know how each of the channels are performing, then you can focus your efforts and investment on the ones that deliver the greatest returns.
Capture all your leads - Make all the leads that your that your brand and marketing activities generate are captured. Do you know how many calls you are missing? You might just be sitting on a goldmine. All calls to your business are potential sales, so you need to make sure they are answered.
Improve Campaign ROI - Maximise the return on your marketing investment by improving lead activity and reducing costs. By working out which of your marketing campaigns are more successful, you can make more informed choice about where to (and where not to) spend your marketing dollars. If you don't get any calls from your directory listing why would you continue with this investment? If you don't know what the response rate is from your magazine advertisement, how do you make the decision that this should continue?
SMS to Tollfree - capture even more prospects
The launch of SMS to Tollfree is just around the corner. Soon you will be able to have a tollfree number that you can use for both texting and calling. Register your interest to find our more about this great new marketing tool.
Register now
Available 5 December 2008.
Get your resources right for December / January
Have you got the right resourcing levels to manage the December/January period? A good guide is to look at the activity for the last year (or two). This will give you clear indicators as to the levels of activity you can expect and the resourcing required to handle it. The Overview by Day of Month will provide you with the information you need. Also available from the OnDemand Helpdesk is the new Monthly Inbound Call Overview.
Contact us to get the detail now
Don't miss a call over the holidays - No matter where you are, or what you are doing!
Missed calls for businesses increase by 50% over the December / January period. There really isn't any reason for this to happen.
Zintel have a range of call completion options, like live answer, virtual messagebank and call diversion, so that you can capture every customer call. Check out the great Christmas specials (for live answer and virtual messagebank).
You have worked hard, and spent money, to get customers calling your business. Make sure they get answered!
Zintel have a range of call completion options, like live answer, virtual messagebank and call diversion, so that you can capture every customer call. Check out the great Christmas specials (for live answer and virtual messagebank).
You have worked hard, and spent money, to get customers calling your business. Make sure they get answered!
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