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Assess the success of your advertising activities using 1800 services

2011-01-10T21:03:00.000-08:00

Many people and organizations are actually unaware of the marketing benefits available in using 1300 numbers and 1800 services. The explanation for this is that many people believe that these kind of services perform like normal telephone lines.

They consider that toll free numbers will only be a further expense to their business.

Despite the fact that you will receive charges for using 1300 numbers and 1800 services, they have many useful features that people are just not aware of.

One of the most effective features of these kinds of services is the capability to use them to measure your advertising campaigns.

So just how can you use 1300 numbers and 1800 numbers to monitor your marketing? The solution is reporting.

As data can be captured by the numbers, your carrier can easily then utilize that data and put them on reports. Good examples of the kind of data that can be captured include:

· the number of minutes on calls
· average duration of each call
· which region the phone call came from
· the number of missed calls
· the price of calls
· the time of day that telephone calls are coming in

This data is then converted into reports and graphs that help you determine whether or not your marketing campaigns are working successfully. If you notice that a certain campaign is not working, you can stop it immediately to avoid wasting your money.

Alternatively if a specific advertisement is generating many sales for you, you can continue to promote in that medium. But how would you know this if you don’t use reporting?

You spend hundreds and thousands of dollars on marketing so doesn’t it make good sense to track the success of your marketing?

On top of its reporting capabilities 1300 numbers and 1800 services also have extremely versatile call handling abilities.

This means that your incoming calls can be answered at multiple answer points and locations, meaning that you do not have to neglect any of those important sales calls.

As you can see there are many different advantages that 1300 numbers and 1800 services have over standard telephone lines.

1300 Numbers-1800 Numbers Video

2010-12-13T14:17:00.000-08:00

1300 Numbers and 1800 Numbers Video

How to make the most of your tollfree lines

2010-12-08T17:57:00.000-08:00

1. Enhance your call management system

How much of your staff's time is spent during the course of a day in transferring calls to other business units or offices?

Have you thought about the costs that gets incurred every time you transfer a call?

To save money and time there are numerous call redirecting options obtainable.

Let your clients control the call by allowing them to select which location they want to go to by entering a choice via their keypads.

You can pre-define your calls based on time of day, geographic location of the caller or based on where your staff are positioned.
Benefits: Decreased call costs, enhanced customer satisfaction and effective lead capture.

2. Reduce unproductive calls

If you are servicing calls that are not delivering for your business, it's possible that your resources are being wasted.

Does your business only service a specific state or area? If so you can free up your resources and save money by preventing calls from all other areas.

Are you getting repeat or problem callers?. Get to the root cause of the problem by identifying these callers and analyzing further. Use call management reports to discover:

· Repeat calls from a salespeople not understanding your demands for products and services. Provide them additional coaching so that they stop calling you unnecessarily.
· Consumers with a continuous issue. If the problem is unresolved a customer may call a number of times trying to achieve a resolution. Discovering and resolving the problem eradicates the need for the client to call in so often and will enhance client satisfaction.
· Your 1800 numbers or 1300 numbers are quite possibly being misused by your staff, family, and friends. Not only does this impact the efficiency levels of your employees, but also raises your call costs with no business return.

3. Get your calls answered to avoid revenue leakage
Missed calls have a substantial consequence on your bottom line. Missed calls mean missed business. How much business are you missing at the moment?. Not only does this equate to lost revenue but it also means that the marketing dollars your business has invested are being wasted.
By using 1300 numbers call management reporting, to uncover where and when you are missing calls, you can assess where the problem is occurring and choose a call completion solution to ensure your leads and enquiries are being answered.

4. Use a safety net

Shield your business by applying an emergency plan. As 1300 numbers/1800 numbers have smart intelligent routing characteristics you can implement an emergency diversion plan to guard your business.

An emergency diversion plan enables you to divert calls to an alternate location or message service when your traditional call handling system is out of service or unavailable.
These are just a few of methods to do away with redundancies and save costs on your inbound call handling.

How to maximise your business performance?

2010-10-19T21:03:00.000-07:00

To maximise your business performance you need to increase your lead activity and reduce your costs.

Here are some straightforward tips to increase the performance of your business:

Improve your channel performances - to do this you must first know how each of the channels are performing, then you can focus your efforts and investment on the ones that deliver the greatest returns.

Capture all your leads - Make all the leads that your that your brand and marketing activities generate are captured. Do you know how many calls you are missing? You might just be sitting on a goldmine. All calls to your business are potential sales, so you need to make sure they are answered.

Improve Campaign ROI - Maximise the return on your marketing investment by improving lead activity and reducing costs. By working out which of your marketing campaigns are more successful, you can make more informed choice about where to (and where not to) spend your marketing dollars. If you don't get any calls from your directory listing why would you continue with this investment? If you don't know what the response rate is from your magazine advertisement, how do you make the decision that this should continue?

You can use 1300 numbers to measure your channel performance and improve ROI via call tracking reports.

Lead capture can also be achieved by using services such as voice to email, live answer or utilising the smart routing features of 1300 numbers.

1300 Numbers - A 1300 number is More than Just a Number

2010-10-10T16:35:00.001-07:00

Many people don't realise that a 1300 number is more than just a number.

1300 numbers actually provide information about your business through

call reporting (or call tracking reports).

1300 numbers minimise missed calls through effective call management strategies.

Do you have a call management strategy so that all your leads and calls are captured?

For example you can send calls to different locations based on time or origin of the call.

1300 numbers can now also help you generate inbound SMS leads via the Tollfree Talk and Text function.

SMS to Tollfree - capture even more prospects

2008-11-23T13:21:00.000-08:00

The launch of SMS to Tollfree is just around the corner. Soon you will be able to have a tollfree number that you can use for both texting and calling. Register your interest to find our more about this great new marketing tool.

Register now
Available 5 December 2008.

Get your resources right for December / January

2008-11-23T12:44:00.000-08:00

Have you got the right resourcing levels to manage the December/January period? A good guide is to look at the activity for the last year (or two). This will give you clear indicators as to the levels of activity you can expect and the resourcing required to handle it. The Overview by Day of Month will provide you with the information you need. Also available from the OnDemand Helpdesk is the new Monthly Inbound Call Overview.

Don't miss a call over the holidays - No matter where you are, or what you are doing!

2008-11-22T20:58:00.000-08:00

Missed calls for businesses increase by 50% over the December / January period. There really isn't any reason for this to happen.

Zintel have a range of call completion options, like live answer, virtual messagebank and call diversion, so that you can capture every customer call. Check out the great Christmas specials (for live answer and virtual messagebank).

You have worked hard, and spent money, to get customers calling your business. Make sure they get answered!

Q: Have you registered for the launch of 2008 Australia Contact Centre Industry Benchmarking report?

2008-08-24T15:53:00.000-07:00

A: If you haven't already, you can still do so by clicking the link below. Zintel are again the sponsors for the 2008 Australia & New Zealand Contact Centre Industry Benchmarking report presented by Dr Catriona Wallace. These Industry Benchmarking reports are the most comprehensive, the most widely used, and the most frequently cited contact centre industry benchmarking reports. The 2008 report will provide detailed information to enable you to better manage your contact centre. Events will be held in Sydney (3/9/08) Melbourne (5/09/08) and Auckland (9/09/08). Click here for more information.

Q: Can I request my answerpoint changes online?

2008-08-18T15:46:00.000-07:00

A: Yes you can. You can log your answerpoint change requests, and any other service requests, via the Zintel customer portal. As well as the convenience of being able to request changes online, it provides a mechanism to track the status of your request, and a history of activity. Customers already using the portal have also told us not having to fill in/fax/file paperwork is an added bonus. If you haven't already, register for a login now. If you want to find out more about how it works, you can call your account manager on 1800 946 835. Kim

Q: What is postcode prompter?

2008-08-17T16:44:00.000-07:00

A: Postcode prompter is a new routing tool that lets your customers decide where they want their call to go, by entering the postcode of the location they are after. An additional benefit is that the routing for fixed and mobiles is handled in the same way. Postcode prompter, at $375 per month, is a really effective way to manage your call distribution. Find out more about
postcode prompter

Q: I want to set up an emergency diversion plan, what is available?

2008-08-17T16:40:00.000-07:00

A: Often it is the last thing that you think about, but what would happen to your calls if your phone lines go down? We have an emergency diversion facility for our customers, which is $100 setup and $50 per month. In the event of an emergency we are able to transfer your calls to the alternative setup within minutes.

Q: How do I know whether there is a network outage?

2008-08-15T18:51:00.001-07:00

A: There are several ways you can receive advice on the status of the network. You can login and find out the current status of the network at the Zintel customer service centre. And you can also register to receive alerts of network outages via SMS or email. Register now. We are always looking for ways to improve our communication with our customers, so I am interested in hearing from you with other suggestions. Kim

Q: What is this?

2008-08-15T17:23:00.001-07:00

A: Welcome to elucidation now! This blog is to keep Zintel customers up-to-date with product developments, tools and tips, and case studies. While simple in design, it is a way that we can let you know what is happening, as it happens. I will still be sending out our email newsletter, by request, each quarter. Register to receive elucidation by email. Content will be driven by the your requests. So let me know your suggestions on what you would like to be reading, or send me your burning questions and I will endeavour to get your the answers. Have a great day. Kim