How to maximise your business performance?

To maximise your business performance you need to increase your lead activity and reduce your costs.

Here are some straightforward tips to increase the performance of your business:

Improve your channel performances - to do this you must first know how each of the channels are performing, then you can focus your efforts and investment on the ones that deliver the greatest returns.
Capture all your leads - Make all the leads that your that your brand and marketing activities generate are captured. Do you know how many calls you are missing? You might just be sitting on a goldmine. All calls to your business are potential sales, so you need to make sure they are answered.

Improve Campaign ROI - Maximise the return on your marketing investment by improving lead activity and reducing costs. By working out which of your marketing campaigns are more successful, you can make more informed choice about where to (and where not to) spend your marketing dollars. If you don't get any calls from your directory listing why would you continue with this investment? If you don't know what the response rate is from your magazine advertisement, how do you make the decision that this should continue?